Paul Hassell, Owner, Bio, Biography

Paul Hassell - Owner

Though you might see his signature in the corner of a photograph of a black bear cub in Great Smoky Mountains National Park, Paul Hassell isn't strictly a photographer. Paul is in the light business.

An entrepreneur since the age of fifteen, a lover of solitude, and a loyal friend, Paul defies convention at every turn. You won't walk away from a conversation with him thinking how little you know about the nature of visible light. You'll walk away with the sense that Paul is doing what he was created to do. This at-home-ness in himself and his craft becomes a kind of permission for others to find their vocations and live them.

In his words: “I want to live a life that's open and honest. If I'm consistent, then my photography will speak this same language.”

Paul found what makes him tick and organized his life around that calling. He designed his own major at The University of TN: Freelance Photography and Writing for the Natural Environment. That's a mouthful. He's a member of North American Nature Photography Association (NANPA) and Southern Appalachian Nature Photographers (SANP), but the credentials matter less to him than sharing the profound experience. He points the way to a bigger truth and deeper reality.

Paul grew up in Knoxville, Tennessee and married his best friend Nora in 2011. They moved several miles up the river to the comfortable town of Kodak. Their home along the French Broad River has become their base camp. If you follow his Blog or follow him on Facebook, Instagram, or Twitter, he'll take you around the world.

Hold on for the ride.

Paul founded in 2014 to celebrate how photography awakens us to the experience of being ALIVE. Dozens of the world's most talented outdoor photographers (think Nat Geo level) came together and Kickstarted ALIVE Photo in March 2015. The project was 150% funded to the tune of $50,389 making it the 30th highest funded photography project in Kickstarter history. You can now access the very best teaching of top outdoor pros from the wilderness at any time. Discover more at or click HERE.


Paul has been published in National Parks Magazine, Time-Life, Nature's Best, National Wildlife, and National Geographic books.

Click HERE for a special interview with Paul by RootsRated, or HERE for an interview by one of his sponsors.

Grand Teton, Middle, Teton, Mountaineering, Paul Hassell, photo

IMAGES of Paul at work.


    - bio written by Austin L. Church