Why I Don’t Blog Every Day, but You Should

Cross Training for Your Photography Business

Warning: I posted this in 15 minutes, and it may my worst writing ever. Let me know.Kauai Surfer

I have discussed before what it means to cross train as an artist. In a sentence, it’s very important to seek other medium of expressing your vision beyond your primary medium. If you are a photographer like me, take up drawing, pottery, or poetry. What happens next is exciting. But I’ll let you discover that for yourself. Now back to my main idea this morning.

I just finished listening to a podcast interview with Seth Godin on my commute from our house in the country to the big city of Knoxville where I work in our new Light Finds Gallery.

(If you don’t listen to podcasts at all, you are short-changing your brain development significantly during your commute to work or your jog around the block. You’ll be seeing a podcast from us soon. Date intentionally left a secret. Hah!)

Seth is an amazing human being. Without him and a handful of other powerful mentors, we would never have launched ALIVE Photo. Well, maybe not never, but certainly not yet. And I might be saying the same thing 5 years from now. I listen to Seth, because I found that my thought-life was becoming a bit insular by only studying the businesses and ideas of other photographers. Call it “cross training for your business.”

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Seth encourages blogging every single day. There is something powerful that happens when you train yourself to “ship.” This is the language Seth uses for setting a goal of when your product will launch to the market. Good is good enough. Not bypassing that self-imposed deadline is more important than you think.

As entrepreneurs (and if you own a photography business you’re an entrepreneur) your siren’s call is perfectionism. This is precisely the reason I don’t blog every day, or every week. I want it to be perfect, or at least perfectly relevant to you, my audience.

As a result I short-change myself from growing in the strength of “shipping” when it’s good. It’s possible too that I may even short-change you from benefitting every day, or each week, as well. When you wait on perfect, everyone loses.

Seth relates that the internet is a microphone. If you are not picking up the microphone, you’re hiding. What great gift are you waiting on to be perfect before you share it with the world?

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