Light Finds Gallery is OPEN!


We’re right next to the delicious Plaid Apron Apron Cafe in Sequoyah Hills.

1208 Kenesaw Ave.
Knoxville, TN 37919

Stop in and celebrate nature photography!

See you soon,

>>> WBIR, a Local News Channel did a special piece on the gallery that you’ll enjoy HERE.


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All This in 1 Year!


There is only one word for what the ALIVE Photo Community shared this year…


Check out the featured images from our online learning community for outdoor photographers >>> CLICK HERE TO BE INSPIRED

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Happy Nature Photography Day!


Today also marks 1 year since we launched the ALIVE online learning community!

Thank you for a remarkable journey so far.

191 video lessons, filmed in the wilderness, and several hundred passionate people learning from many of the greatest Pros alive today…

and we’re just getting started.

Question: Why do you LOVE nature photography?

Comment below and let us know.

Looking forward to hearing from you,
Paul Hassell

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Why I Don’t Blog Every Day, but You Should

Cross Training for Your Photography Business

Warning: I posted this in 15 minutes, and it may my worst writing ever. Let me know.Kauai Surfer

I have discussed before what it means to cross train as an artist. In a sentence, it’s very important to seek other medium of expressing your vision beyond your primary medium. If you are a photographer like me, take up drawing, pottery, or poetry. What happens next is exciting. But I’ll let you discover that for yourself. Now back to my main idea this morning.

I just finished listening to a podcast interview with Seth Godin on my commute from our house in the country to the big city of Knoxville where I work in our new Light Finds Gallery.

(If you don’t listen to podcasts at all, you are short-changing your brain development significantly during your commute to work or your jog around the block. You’ll be seeing a podcast from us soon. Date intentionally left a secret. Hah!)

Seth is an amazing human being. Without him and a handful of other powerful mentors, we would never have launched ALIVE Photo. Well, maybe not never, but certainly not yet. And I might be saying the same thing 5 years from now. I listen to Seth, because I found that my thought-life was becoming a bit insular by only studying the businesses and ideas of other photographers. Call it “cross training for your business.”


Seth encourages blogging every single day. There is something powerful that happens when you train yourself to “ship.” This is the language Seth uses for setting a goal of when your product will launch to the market. Good is good enough. Not bypassing that self-imposed deadline is more important than you think.

As entrepreneurs (and if you own a photography business you’re an entrepreneur) your siren’s call is perfectionism. This is precisely the reason I don’t blog every day, or every week. I want it to be perfect, or at least perfectly relevant to you, my audience.

As a result I short-change myself from growing in the strength of “shipping” when it’s good. It’s possible too that I may even short-change you from benefitting every day, or each week, as well. When you wait on perfect, everyone loses.

Seth relates that the internet is a microphone. If you are not picking up the microphone, you’re hiding. What great gift are you waiting on to be perfect before you share it with the world?


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